Coral Maker

Coinciding with World Oceans Day on June 8th, Autodesk launched a 360 degree brand campaign highlighting a four-year partnership between Autodesk and Australian start-up, Coral Maker.

This campaign featured two assets, a short video (1:21 min) telling the Coral Maker story from an inspired underwater city named Coral Acres that was amplified via paid media and a mini-documentary (4:27 min) going behind the scenes with Dr. Foster on a deep-sea dive at the Abrolhos Islands in Western Australia along with an inside look at the Technology Center work on-site in San Francisco and Birmingham. 

These original marketing assets were amplified via press, social, web, internal comms, paid media, and even an exclusive LinkedIn Live and in-person panel with Dr. Foster and the Autodesk robotics team at the Autodesk Gallery - all efforts towards reaching customers, partners, employees, and new audiences, demonstrating Autodesk’s support of important global issues and the power of the Design and Make Platform. 

On this campaign, I was responsible for the go-to-market strategy including web experience across landing page and Autodesk homepages, digital marketing, paid media, and SEO.