Westfield Garden State Plaza
For Westfield Garden State Plaza, located in Paramus, New Jersey, I developed the briefing, creative direction, and asset management of the center’s new Farmers Market. Running weekly for 26 weeks, this program was created to drive traffic to the center due to local county blue laws limiting Sunday operations for businesses. The Farmers Market featured local food vendors and food trucks in Bergen County, unique car show, kids activities, music, and more.
A unique logo and design was created for this campaign and was promoted through Westfield Garden State Plaza’s owned channels (website, email, social) and on-site media screens, out-of-home advertising along New Jersey’s most populated highways, and paid media partners.
About Westfield Garden State Plaza
Westfield Garden State Plaza is the ultimate destination for fashion, dining and entertainment located just minutes from Manhattan. Anchored by Neiman Marcus, Nordstrom and Macy's, the property features the Luxury Collection of Shops and premium fashion district alongside the best brands in every retail category and include Louis Vuitton, Gucci, Tiffany & Co., Salvatore Ferragamo, Burberry, Versace, Tory Burch, BOSS, Design Within Reach, Tesla, ZARA, NARS, Fabletics, and Apple. Approximately 20 million shoppers per year enjoy an unparalleled shopping and dining experience, personalized services and amenities at Garden State Plaza.
