Westfield Celebrates Pride

I had the opportunity to develop and guide storytelling and creative for Westfield's 2022 Pride campaign. This campaign focused on simple messaging recognizing the diversity and identities of our customers and was featured across Westfield’s twelve flagship shopping centers.

Westfield Century City’s Pride campaign was featured on out-of-home billboards across Los Angeles earning over 2M impressions. Additionally, the campaign lived on on-site digital screens and billboards, social media, website, and email channels stepping Westfield and its brand partners forward in support of social and self acceptance, achievements, legal rights, and pride.