Sing for Hope

From March 17-27, 2022, four beautiful Sing for Hope Pianos were on display for all to enjoy in several iconic Westfield properties, including The World Trade Center / The Oculus in New York City, and UTC, Topanga, and Century City in California. The exciting bi-coastal initiative highlighted four unique Sing for Hope Pianos created by renowned artists George Bates, Lance Johnson, and Maria Tonelli Smith. Their public piano artworks featured special performances by professional musicians, as well as opportunities for the public to spontaneously engage with the Sing for Hope Pianos, creating an atmosphere of joy and harmony for community members of all ages.

After their public residency, these Sing for Hope Pianos were moved to their permanent homes in community-based organizations, where they continue to brighten lives and spark harmony for years to come.

For this campaign, I drove the campaign creative development across briefing, asset development with our agency partners, with close collaboration with field marketing teams to execute this campaign. Sing for Hope was promoted across Westfield Century City, World Trade Center, UTC, and Topanga’s websites, email, social, on-site signage along with Sing for Hope’s digital channels. I worked closely with Sing for Hope partners on messaging and aligning both brand’s standards leading up to the campaign launch.

For more information about the partnership, click here.